12 Facebook Ad Tools Can't Afford to Miss in 2023

Have you recently created and published a Facebook ad?

Then congratulations! You’re now in a position to leverage Facebook’s amazing advertising platform. 

The next step is to track and measure ad performance. And the easiest and most cost-effective way to do that is with Facebook ad tools!

Using these advertising tools for Facebook Ads, you’ll discover:

• How effective your Facebook ads are at driving traffic, leads and sales.
• Where you can optimise ad campaigns for maximum ROI.
• Which ad campaigns are top-performers, so you can then pause and optimise the rest.

In this guide we'll go through the best Facebook advertising tools to catapult your business into the digital marketing stratosphere!

Effective Facebook Advertising Tools in 2023

Not sure which advertising tools to use for your Facebook Ads? 

Then MagicBrief is here to lend a helping hand. 

We’ve outlined 12 Facebook advertising tools that will aid your marketing efforts in 2023. Our team has tried them all, so we can vouch for their effectiveness for Facebook ads. 

Without further ado, let’s begin:

Facebook Ads Manager

Is this your first rodeo creating Facebook ads or using ad tools?

Then start with the powerful and intuitive Facebook Ads Manager, aka Meta Ads Manager. 

This platform is ideal for businesses with minimal advertising and needs, catering to monthly budgets below $500. Here, you can swiftly create campaigns by choosing an audience’s demographics, setting budget amounts and selecting ad formats. Once approved, you can track ad performance in real-time. 

Besides their ad creation options, Facebook ads tools lets you:

Boost posts: a feature that will push your ad in front of your audience's Facebook Feed. 

Promote pages: introduces your page to new users and helps build brand awareness.

Reach people near your business: lets you specifically target users who live near your brand's geographical region.

The features of the Facebook ads management platform are fairly self-explanatory, making it a great beginners tool for newbies. 

Features

CRM connection - Connect your CRM system to track customers and prospects. This is especially useful for retargeting customers.

Measure Metrics - click-through rates, impressions, and engagement rates are available to view for advertisers. Track your preferred ad metrics and KPIs, i.e track the number of users who clicked on your ad link and visited your website.

Lookalike audiences - create a custom audience based on your high-value customers. By zeroing in on similar customers, you can capture an audience that’s most likely to engage.

MagicBrief

The ad creation process can be complex and unpredictable. From thinking of great story concepts to writing attention grabbing headlines and convincing copy, it’s seldom straightforward.

That's where MagicBrief's Facebook ad platform comes in handy.

MagicBrief's ad library lets users store competitor ad content from advertising platforms such as Facebook, Instagram and TikTok. You don't have to just rely on Facebook Ad Library. You can then organize saved ads for easy access and review.

So why save your rival's ads in the first place?

Because it's the best reference material for generating new ad ideas. You can take what’s trending and analyse their content to efficiently create more successful campaigns. At the very least, it points you in the right direction.

Features

Ad library – an extensive library that stores Facebook, Instagram and TikTok ads in one place. Contrast this to the Facebook Ad Library and TikTok Creative Centre where ads saved are indigenous to the respective platforms.

Storyboard feature - split your ad into separate components and review it piece by piece. For example, your first scene could be your hook, the second could be an offer description and the final scene could be your outro and a call-to-action.

Chrome extension - once installed, you can instantly save competitor ads in a single click. The MagicBrief button automatically appears when you visit a page that hosts ads.

AdRoll

Adroll is an all-in-one ecommerce marketing platform that tracks Google ads (PPC), social media ads and display ads. Using its cross-channel advertising capabilities, you can measure each campaign's effectiveness across multiple channels.

Lastly, this platform is great for marketing companies who handle multiple clients, as it offers a unified dashboard to manage client campaigns. 

Adroll can integrate with Mailchimp and Campaign Monitor, allowing email marketers and social media marketers to sync their campaigns and better coordinate their emailing and social media marketing efforts.

Features

Native integrations - besides MailChimp, Adroll can integrate with Shopify, Magento and WooCommerce. Ecommerce businesses can then sync their product catalogues and track metrics. 

Cross-platform advertising - instead of accessing and tracking social media ads across different platforms, marketing teams can do it on Adroll. 

Email marketing - sync your email list to the platform and create targeted email campaigns to engage  your audience. AdRoll’s email templates save you from writing individual emails from scratch.

AdEspresso

Like Facebook Ad Manager, AdEspresso is geared towards beginners. Here you’ll learn the fundamentals of digital advertising and how to create Facebook, Instagram, and Google Ads campaigns.

It’s perhaps the easiest platform to learn from, offering easy-to-digest visuals, comprehensive metrics and customisable dashboards. This dashboard lets you hone in on top-performing ads, making the refine process that much more smooth. 

Besides AdEspresso's ad tools, you'll find educational guides, articles and courses to improve your advertising skills on the AdEspresso University. These are also free, saving money on purchasing pricey digital marketing courses that offer similar insights. 

Features

Automatic Post Promotion - automatically promotes posts based on your set of filters, including number of likes, shares and comments. If you're advertising multiple platforms, it’s a time-efficient way to boost top-performing ads. 

A/B Testing - a standout feature that lets you publish different ad creative, placements and landing pages to see which perform best. A/B testing also requires very little setup, and can be done by anyone. 

Automated Budget Allocation - automatically allocates your budget from underperforming ads to your best ads. You can now focus on creating new ads or refining existing ones without constantly adjusting your ad spend.

HubSpot

Looking to make your digital advertising a piece of cake? 

HubSpot Ad Management Software offers versatile tools that help create, manage, and analyse your Facebook ads across various ad networks. 

You can either opt for the free or paid version, but we generally recommend trying the free one first. 

Features

Built-in editor - efficiently lets users build ads without making one from scratch. It features various ad templates and an easy-to-use interface.

Connects social media platforms - Sync your leads in one place, making it super easy to manage your contacts. See which social media platform is driving the most leads and adjust your strategy accordingly.

Detailed reports -  see which ads your contacts clicked before converting. These are your top-performers, and a new reference point for future ad campaigns. 

But that's not all.

HubSpot's free plan also includes some sweet options to help you turn your leads into loyal customers, like:

• A form and popup builder that practically builds itself.
• A landing page builder that'll help you land leads. 
• Email marketing that'll lure potential customers to your website.
• Live chat and chatbots that'll make ad creation and tracking easier.

If your ads are already engaging customers, consider HubSpot's paid plans. These plans go beyond ad creation and analytical tools, covering sales, content management and customer service tools that cover all aspects of your business. 

Smartly.io

Smartly.io is a unique entry in this list, focusing less on ad metrics and more on video and image creation and optimisation. 

Smart.io delivers outstanding value in its design features, letting you use dynamic templates to create dozens of ads at once. This includes allowing users to create personalised videos at scale, saving costs on hiring expensive video production teams.

Due to the platform’s capabilities, it’s more suited for eCommerce businesses who advertise a large number of products - think clothing stores, beauty brands, etc. As such, they’ll need numerous designs and visuals to showcase their products that’s appealing.

Features

Media automations: provides automation tools that manage media across Facebook, Instagram, TikTok and Snapchat. Part of this automation includes pausing or scaling specific campaigns based on their performance.

Custom Metrics: create custom metrics that you deem most important for your business. For example, if you want to increase brand awareness, create a metric that shows an ad’s number of impressions. 

Ad study: run specific tests on a Facebook ad account, ad campaign or ad . These tests are highly scientific, giving you a better understanding of each ad’s performance. These include Split, Lift, and Multi-Cell Lift tests.

Adzooma

If you’re predominately relying on your website to gain traffic, consider Adzooma. 

This platform uses AI and machine learning to manage activities like Google Ads, SEO and Google Business listings. It also caters to Facebook businesses, streamlining their social media advertising efforts.

Manage your paid and organic media, i.e PPC ads and blog posts in one place, and get strategies to optimise these activities and improve your website's SEO performance.

Features

Performance scans - analysing your data in real-time for ad campaign improvement opportunities. Suggestions range from bid adjustments and fixing broken links to proper targeting and more. These can then be approved with a single click.

PPC Performance Reports - analyses your Google Ad campaigns and gives them a score of 100. You'll then receive tips on how to improve them, saving time on hiring a marketing expert.

AI-driven data - uses AI-driven data to automate workflows and to make decisions in real-time. For example, it can immediately identify which campaigns are not performing and pause them (with your permission, ofcourse!). 

Funnel

Funnel, formerly known as Qwaya is a hub for marketing data. It stores campaign's data from over 500 platforms, including Facebook, LinkedIn and Instagram. This saves time having to go on each platform's analytics page to get an understanding of what's working and what isn't.

Although Funnel is relatively new, we're going on the strength of Qwaya's reputation, which was one of the top platforms for Facebook advertising campaigns. If you're running multiple campaigns across different platforms and online stores, Funnel virtual storage facility is a must.

Features

Multi-channel reporting: see all your marketing data from various channels in a central location. Then identify which platforms and funnel content is getting you the most conversions.

Automated data collection: automatically collects and processes data from your marketing campaigns in real-time. You'll always have access to the latest data from your campaigns. 

Keep data for two years: view data from your previous Facebook ad campaign to use these insights for future campaigns.

‍Adstage

This multi-channel ad platform connects all your advertising accounts in one place, so you don't have to access them separately. If your advertising efforts go well beyond Facebook, it’s as good an option as any. 

Adstage specialises in driving campaign performance using automated rules. These rules include capping weekly budgets, achieving a certain conversion rate, and cost per conversion. If a campaign fails to meet these, you'll then be alerted and can take action.

Features

Cross-channel reporting: get insights from all your advertising campaigns, including Google Ads, Bing Ads and Facebook Ads in one place. You won’t have to trudge through each marketing channel's analytics individually.

Rules: establish campaign rules based on KPIs like CTR or CPA and Adstage will track them for you. If these rules i.e. cost of a conversion exceeds a certain amount or the campaign fails to reach a targeted ROI, you'll be notified by Adstage. You can then pause under-performing campaigns straight and optimise them.

Reports: get a clear overview of your campaign data to make informed decisions. It has over 17 different integrations with popular ad platforms, allowing you to analyse a lot of data at once.

Customers.ai

Looking for an advertising platform specifically geared towards Facebook Messenger? Then Customers.ai, previously known as Mobile Monkey is your go-to. 

It's a powerful platform that collects the contact details of anonymous website visitors, allowing you to retarget them later on Messenger.

Furthermore, its automated outreach feature sends emails and text messages to prospects automatically over a set period. This can range from welcome messages, discounts offers and more, depending on which part of the sales funnel you're targeting. 

All in all, it's a fantastic Facebook ad tool to reach lookalike customers directly on Messenger.

Features

Locates new customers: find buyers who match your highest value customer profile. These can be based on specific demographics and interest-based behaviour i.e. people who have recently visited your website.

Messenger automation: automate lead generation from Facebook Messenger. You can launch text message and email cadences to gradually turn leads into conversions.

Adds anonymous visitors: Find out the contact details of anonymous website visitors, and target them on popular messaging apps later.

AdView

Are some ads getting non-stop chatter while others are being largely ignored? 

AdView provides a birds eye view of your ads conversations, letting you engage with customers quickly. It also shows which ads are generating the most buzz, letting you filter comments that have been replied to and not read.

Features

Chat templates: use prebuilt templates to send automated responses with images and text. This quickly addresses customer queries and can be used to upsell products or services.

Retargeting: activate new users and re-engage dormant users. AdView lets you retarget users who have interacted with your ads previously.

Comment analytics: Monitor your ad campaigns and see which ones receive the most comments.

When combined with other Facebook ad tools, you'll get a holistic view of how your campaigns are doing.

Driftrock

Driftrock is a lead management software that uses a five-step process to Facebook advertising. These include:

1. Connect and Discover Lead Sources - integrate sources that generate business leads i.e Facebook lead ads, Google Discovery Lead Form ads, etc.  

2. Capture website leads - create forms that increase website conversion rates. UTM tracking is also available for every lead.

3. End to End tracking - track all leads from your various lead sources. Dig deeper and track leads by campaign, ad, landing pages and more. Data collection is done in real-time and reported to your CRM.

4. Increase Lead Quality - let Driftrock's automated system validate and disqualify leads from reaching your CRM. You'll then have high-quality leads to work with.

5. Automated Audiences - automatically segments your customer lists and creates custom audiences for advertising on Facebook, Google, and LinkedIn.

By breaking down objectives into digestible steps, Driftrock provides a comprehensive solution to social media advertising.

Features

Lead capture: choose from 20 lead sources and website forms, connect and map data into Driftrock, send leads to your chosen destination and set up notifications for your sales team.

Lead validation - tracks every campaign and ad for valid and invalid leads. They are then sent to your CRM, saving you on having to manually do it yourself. 

Custom lead gen dashboard - lets you record top level KPIs that improve revenue i.e Cost per lead (CPL), and Qualified leads cost per qualified lead. KPIs are then broken down by their marketing source, product category, campaign, keyword and more.

All in all, if the goal is to drive high-quality traffic to your ad and website that's likely to convert, Driftrock offers a more comprehensive and intelligent way of doing so.

Conclusion

Facebook advertising tools vary in how they serve your business. Some emphasis on lead generation, while others provide a wider, less specialised scope. To find the right ad tool,  you need to address what it is you are trying to achieve with your Facebook ad campaigns.

If you're learning the ropes of Facebook Advertising, go with easy-to-use tools like Facebook Ads Manager or AdEspresso. However, if you're focusing on a single aspect of Facebook marketing i.e lead generation or advertising on messenger, opt for Driftrock and Customers.ai.

We hope that this guide has helped you understand the various Facebook advertising tools available in 2023. Good luck!

Looking for Inspiration for Your Next Ad? Let MagicBrief Help!

At MagicBrief, we specialise in helping you generate your ad ideas to skyrocket your results. Our ad library lets users save and download ads from the best performing campaigns in different social media platforms.

With MagicBrief, you can review ad ideas quickly and easily, saving time in the long-run. And once you start the ad creation process, our storyboard feature provides an easy way to visualise your ad layout and make sure it looks attractive on all devices.

Sign up today for MagicBrief and download our Chrome extension. You can now save and create ads in a matter of minutes!