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George Howes
How to Create a New Facebook Ad Account
Looking to really elevate your advertising game on social media? Then creating a Facebook ad account to promote your business is a must!
According to SocialPilot, 34.1% of adults see Facebook adverts. This presents a golden opportunity for your business to tap into a vast audience and make a significant impact.
If you own a Facebook account, you've probably clicked on a few ads yourself - so, what’s stopping you from creating one?
This guide outlines step by step on how to create a Facebook Ad account. By the end, you’ll be fully equipped to launch your ad campaigns with confidence.
Let’s get started!
How to Create a Facebook Ad Account - Step by Step
Step One: Create a Facebook Account and Business Page
Before you immerse yourself in the world of Facebook Ads, there are a few prerequisites you need to have in place. These components are required to set up an ad account and start advertising.
Here's what you'll need:
- A Personal Facebook Account: To kickstart the Facebook Ads journey, you must create a personal account first. This is used to verify your identity and to make your Business Manager account.
- A Facebook Business Page: You can then create your business page now or even later (which we’ll explain further on). Here, customers can explore your products/services and contact you. You can also share content, interact with leads and run ads.
- Admin Access to Your Business's Facebook Page: Having admin access gives you total control over all aspects of the page. You'll then be able to create content, run ads and generally manage the page.
- Credit Card and Billing Information: You must input a valid credit card to pay for your Facebook Ads campaigns. While you don't need to do this immediately, you'll need it before you can start running your campaigns (we’ll get into this more later).
Step Two: Create a Business Manager Account
Facebook's business manager account is your central hub for managing all your pages and ad accounts. It's essentially your toolbox for ads, letting you edit your business's settings, create ads and monitor their performance.
With Business Manager, you can:
- Create multiple ad accounts. This is usually necessarily for large companies that have different products or services.
- Provide access permissions to other company personnel.
- See who has access to your account, along with their respective roles.
- Organise your Facebook pages and ads accounts. You want your personal page and ad account to be distinct from your business ones.
Follow these steps to create a new business manager account:
- Go to the Facebook Business Manager page.
- Enter your business name, your name and business email address.
- Click ‘Next’.
- You’ll then be sent a confirmation email.
- Login into your email to confirm your business information.
- Click 'Confirm Now'.
- You'll then be navigated to your business manager account.
Congratulations, you now officially have a business account! Now you can add assets, such as pages, ad accounts, and people, to begin launching your Facebook ads.
Step Three: Add or Create a Page in Business Manager
Adding a page to your business manager allows you to centralise control over your brand's online presence on Facebook. Here, you can post content, run ads and gain insights into your audience’s engagement levels and overall ad performance. This integration ensures that all your marketing efforts, from organic posts to paid promotions, are orchestrated from a single dashboard.
To add or create a page in Business Manager:
- Go to your business settings page.
- Alternatively, if you're on the Meta Suite home page, click the 'All Tools' icon at the bottom of the page, and select 'Business Settings'.
- Click on 'Pages' under the 'Accounts' tab.
- Select 'Pages' on the left-hand side of your screen, then ‘Add’.
- You’ll now have three choices:
- Add an Existing Page: If you already have a Facebook business page, you can add it to your Business Manager.
- Request Access to a Page: If you want to manage a Page that you don't own, you can request access to it.
- Create a New Page: If you don't have a Facebook Page yet, you can create a new one. Simply follow the steps to set up your page and give it a name. It will then be added to your Business Manager.
- Click the option that corresponds to your needs.
- If you haven’t created one yet, don’t worry. Click on ‘Create a new Page’ and fill in your business’ details and confirm.
- Your new page should now appear on the ‘Pages’ tab.
Step Four: Create Facebook Ads Account
Now we're getting into the meat and potatoes of Facebook ads. But to run ad campaigns, you'll need to create an ad account first. This is a hub for all your campaigns and helps you manage campaign budgets, payment methods, billing information, and lets you add new users.
To create an Ad Account:
- On your business settings page, click 'Ad Accounts' under the 'Accounts' Tab.
- You'll then have three options:
- Add an ad account: If you already have an ad account, simply copy and paste the Ad account ID into the field provided.
- Request access to an ad account: This is if you want to request access to an Ad Account that someone else owns.
- Create a new ad account: This is if you still need an Ad Account and need to create one from scratch.
- If this is your first rodeo, click 'Create a new account'.
- Fill in your ad account name, time zone and currency.
- Select the appropriate business to link with your ad account. It should readily appear for you to choose.
- Finally, click on 'Create', and it will appear in the ‘Ads accounts’ section.
Congratulations, you've now officially created a Facebook Ad Account!
To start advertising, proceed to access the Ads Manager. You'll then be navigated to your 'Campaigns' pag , where you can start creating ad campaigns. To do so, press the grey square icon and select 'Ads Manager', as shown below:
But before you dive head first, we'll show you how to add users to your ad account and assign different roles. This gives you a clear overview of who does what for your ads.
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How to Add Users to Your Facebook Ad Account
If you're running a company, chances are you're not a one-man show. You have various employees or a business partner who should have access to your ad account. In this section, we'll guide you through the process of granting them access via the business settings.
But before we explain how to do that, it's important to note the different roles you can assign: ‘Partial access’ or ‘Full control’.
Partial Access
- Basic (formerly known as 'employee' role): Users can only do assigned tasks and manage assigned resources.
- Apps and Integrations (formerly known as 'developer' role): Users can manage the Conversions API, monitor events, and handle applications and access tokens.
Full Control
- Users can manage all aspects of the Business Account, including deleting the account and assigning special permissions.
Advanced Options
- Finance: Users can view or handle financial details like transactions, invoices, and account spending.
- Temporary Access: Users get basic access for 3 to 75 days, after which access is automatically revoked. This feature is only available in Meta Business Suite.
Business owners usually only give full control to another business partner. This acts as a backup in case your account is restricted or deleted, where you need someone to continue managing the ads.
How to Add People to Your Ad Account and Assign Roles
- Go to your business settings page.
- On the side bar, click on ‘People’ > ‘Add’.
- Enter the user’s email address, and click on ‘Next’
- After choosing the appropriate role (mentioned above), click on 'Next.'
- Select 'Ad accounts', highlight your ad account and use the toggles to set up their appropriate access.
- You can also select other assets, such as your Instagram account, pixels, product catalogues etc, you'd like to give users further access rights to.
- Click on 'Invite'.
- Your team member will then receive an email to confirm their access.
- Once your team member accepts, they can log in and manage your ad account.
Setting Up Your Payment Information
You'll need to link up a valid payment method to your Facebook account for it to be approved and ready for ads. If you're linking your credit or debit card, ad spend will automatically be charged to that card.
To add a payment method:
- Navigate to the business settings page.
- Click on 'Billing & Payments'.
- Your accounts will then be displayed in your ‘Billing & Payments’ page.
- Click on 'Add payment method' next to your account name.
- Input all required information, i.e. country, currency, payment method etc.
You'll then be charged for all your ad spend from this payment method. It's crucial you keep your payment information up to date as it could force Facebook to pause your ads if payment doesn’t go through.
Different Types of Billing Options
Billing options come in two forms:
- Automatic: Ad spend is charged once you've hit your specified threshold.
- Manual: Users put a certain amount of money in their account and will have to top up as ad spend decreases. Facebook then deducts the amount daily as it's used. Consider this as a pay as you go method, where you preload your account with funds, and as your ads run, the costs are deducted from this balance.
Both options are secure for users. However, automatic payments are a little more nuanced, as you'll either get a bill at the end of the month or when you hit your threshold.
Facebook Payment Thresholds
A payment threshold is basically a set limit set by Facebook. When your ad costs hit this limit, Facebook sends you a bill. It ensures you're only billed for what you've spent on ads.
New accounts start with a small threshold, typically $25. Over time, as your account ages and you continually pay your bills, Facebook automatically increases your threshold. This is useful for users wishing to monitor their ad spend closely.
Account Spending Limit
Your account spending limit sets a maximum budget cap for your account overall, which is adjustable to suit your needs. For example, if you have a specific monthly budget for a campaign, you can set the limit to match. Once this limit is exceeded, Facebook will pause your ad campaigns.
You can adjust your account spending limit to ensure you don't overspend on campaigns. This feature acts as a safety net, preventing any unexpected expenses.
To reactivate your ads once the limit is hit, you must adjust your account spending limit, remove it altogether, or reset the spent amount back to $0.
To adjust your spending limit:
- Go to the 'Billing & Payments' page if you're not there already.
- Find the 'Account spending limit' section.
- Click on the three vertical dots, and then on 'Set limit'
- Set a limit that will best suit your needs.
- Confirm the information and press 'Save'.
Your account spending limit is now set!
Just note that it takes around 15 minutes for the limit to be updated in your account. After creating an account spending limit, you can track ad costs relative to that limit in your payment settings.
Reviewing Your Notification Settings
You always want to stay in the loop when advertising on Facebook, whether it’d be your total expenditure or your ads performance. This is why you want to be notified when there are significant changes in your campaigns.
By the same token, you don't want too many notifications swamping your inbox as you'll get overwhelmed. Facebook allows users to customise their notifications settings to get the proper information for their campaigns.
To review your notification settings:
- Go to the business settings page.
- Scroll down the page and select the bell ‘notifications' icon.
- Click on 'Edit Settings'.
- You'll now have a list of notifications categorised by different aspects of your business. These can range from notifications regarding changes in business roles to your pixels and product catalogues.
- Select which notifications to receive by clicking the toggle next to each notification type and pressing 'Save'.
- While business update notifications are already set to on by default, marketing update notifications must be switched on manually.
While we recommend leaving most notifications on, you can customise the settings to your personal preferences. That way, you'll only receive what matters to you the most!
The Primary Differences between a Facebook Campaign, Ad set and Ad
Facebook campaigns have different components, such as the campaign, ad set and ad itself. By understanding how this hierarchy works and how they fit together, you make the most of your ad campaigns.
Let’s go through each one below:
Campaign
Your campaign is essentially your overarching strategy and goal for your ads. While the goal is always to increase your bottom line, you want to be more specific on what your ads do for you.
In 2023, these are the campaign objectives currently available:
- Awareness: This objective is intended to maximise your advert's reach to brand relevant audiences. Ideal for product launches, brand introductions, or when entering a new market, the awareness objective ensures that the right people see your message.
- Traffic: If you have a website, landing page or app, you always want more traffic. These campaigns will direct users from Facebook Ads directly to your desired destination, boosting traffic. And the more traffic you generate, the better your chance to convert users into customers.
- Engagement: Engagement campaigns help build you an active community. From likes and comments on posts or page visits, these campaigns increase your following and create a connection with your audience.
- Leads: This objective aims to attract potential customers to your brand by providing offers or content in exchange for their personal information. By giving some incentive, i.e. a free ebook, you'll bring high-quality leads into your funnel.
- Sales: If you want to directly boost your revenue, this objective is optimised for that. Sales campaigns target prospects who are most likely to convert, whether they've already interacted with your brand or not. This is ideal for e-commerce stores and companies with a product to sell.
- App promotion: Has your development team just released a new app? App promotion campaigns encourage users to download and use your app, boosting its installation rate.
Each objective has its own unique set of optimisation options. For example, the sales objective allows leads to contact you directly via phone calls or messaging apps. Meanwhile, the engagement objective focuses on boosting interactions with your content, whether through likes, comments, shares, or video views.
When optimising your campaigns, always remember your goals, budget, and time frame. Optimise for deliverability as well as cost efficiency to ensure long-term success. You also want to track and measure your campaigns progress regularly and make the necessary changes quickly.
Ad Set
An ad set is where you get into the details of your campaign. Here, you'll define your target audience, ad placement, budget, and schedule.
Users can create multiple ad sets, each with a custom audience and separate budget. For example, in one ad set, you might focus on women aged 18-34; in another, you could target men aged 35-50. You can even allocate different budget amounts for different ad sets.
After running multiple ad sets, you can compare each one to identify your top performers. Facebook will also automatically allocate more budget funds to your best-performing ad sets and pause those that perform poorly. However, you can turn this option off if you prefer to review the performance yourself.
Ad
Finally, now we come to the final piece of the puzzle - the ad. Now you can really get your creative juices flowing!
Adverts come in different ad formats, allowing you to showcase your products/services in different ways. For example, you can create a single image ad with a compelling visual and text or use carousel ads to display multiple products.
Furthermore, the ad itself should be tailored to your chosen campaign. For example, an ad made to increase traffic might feature a preview of the site's content and a compelling call to action. Meanwhile, ads made to encourage app installations would showcase app features and explain how they solve users pain points.
In any event, you must ensure your ad aligns with Facebook's advertising guidelines to avoid disapproval. Ads with pixelated or blurry visuals, offensive language, or inappropriate images will be rejected. You must also ensure your landing page is free of bugs and broken links.
To summarise all the above, Facebook advertising structure is similar to building a house. The campaign is your foundation, the ad sets your walls, and the ad your interior design. Once you’ve meticulously crafted each layer, you can start fulfilling your marketing goals.
Final Thoughts
Creating a successful Facebook ad campaign is highly rewarding, yet many businesses struggle to get it right. But by following our quick and easy guide you should have all the information to launch successful advertising campaigns and drive more traffic or conversions to your website.
Just be sure to notice the small details. Setting up a Facebook Ad Account is simple, but there are multiple components that should be customised to your business's unique goals. Also, be sure to monitor the performance of each ad campaign and optimise where appropriate.
Now all that's left is for you to get out there and launch a great Facebook Ad Campaign! Good luck!
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